The Elephant


The Elephant


A gentleman was walking through an elephant camp, and he spotted that the elephants weren’t being kept in cages or held by the use of chains. All that was holding them back from escaping the camp, was a small piece of rope tied to one of their legs.

As the man gazed upon the elephants, he was completely confused as to why the elephants didn’t just use their strength to break the rope and escape the camp. They could easily have done so, but instead, they didn’t try to at all. Curious and wanting to know the answer, he asked a trainer nearby why the elephants were just standing there and never tried to escape.

The trainer replied;

“When they are very young and much smaller we use the same size rope to tie them and, at that age, it’s enough to hold them. As they grow up, they are conditioned to believe they cannot break away. They believe the rope can still hold them, so they never try to break free.”

The only reason that the elephants weren’t breaking free and escaping from the camp was that over time they adopted the belief that it just wasn’t possible.

 Moral of the story: 

No matter how much the world tries to hold you back, always continue with the belief that what you want to achieve is possible. Believing you can become successful is the most important step in actually achieving it.



How does this relate to our story? I can say that I have lived in a world where the "normal" was to follow the path created by everyone else. It includes going to a good college, graduating, working a decent 9-5 desk job, having a family and so on. What I didn't like about that idea was that its not idiosyncratic, its rather prevailing which is something I didn't want to become. Growing up in a generation where our educators and authority figures taught us the best path in life is to be basic.

They were conditioning us to believe that the possibilities of us doing something out of the ordinary and succeeding is unlikely and will mostly lead to failure. After hearing that, who wants to go out and try new things? For some, including me, being told they "can't" do something,  is just more motivation to do it. Ive grown up in a society that told me I couldn't do it. As I hope to reach the younger audience, there are two types of people in this world. The ones who tell you, "you can do any thing you put your mind to" and MEAN IT, then there are those who say the exact same thing but don't mean it. Escape the camp, work hard, hustle, prove them wrong, prove yourself wrong if you have to. But don't fall into the trap of those who don't and won't embrace your success.


Here at Lissome Athletics and DesigneWear, we are centered around the empowerment of people. Introducing the idea that anything is possible. Yes we may be just a clothing brand, but to us it's more. its about our customers showing that they can do anything they want, even when the odds are against them. We try to help them in the first step of many and thats provide them with the best tools (our clothing) necessary to achieve greatness. 

"Just do it, Nothing is Impossible"